Video streaming service has been extraordinary things at the moment and the next few years it is likely may replace television as the main entertainment channel. Eric Schmidt said that “the future is now” for YouTube. This indicates that google will develop further of youtube as a main global entertainment channel replacing the television.
[pullquote]THE OUTCOME OF WHETHER OR NOT YOUTUBE WILL OVERTAKE TELEVISION HAS ‘’ALREADY HAPPENED[/pullquote]
Although Eric Schmidt says that youtube is not a substitute for Television but only as “a new thing … to program, to build and curate at new platforms ”, but they continue to encourage world brands and celebrities to create their own exclusive channels on youtube.
While television is a one-way communication, youtube goes both ways and it is all about engagement, said Robert Kyncl, YouTube’s global head of content.
Youtube has set on reinventing the TV with getting dozens of major media brands and world celebrities to launch their own channels for a more exclusive content. give them an exclusive chanel to promote their content.Source : Slashgear